XooRWA Officially Launches As Xoocity Unlocks Brand Co-Creation in the RWA Era

XooRWA is part of the XooCity ecosystem that offers a unique way for brands to turn their influence into value.

Hong Kong, China, 2nd Jun 2025 - As Web3 merges ever faster with real-world commerce, XooRWA, the brand-digital-asset engine inside the broader Xoocity ecosystem, has formally gone live this May. Positioned as one of Xoocity’s core infrastructures, XooRWA lets brands convert their influence into a participatory, rich experience for users, turning passive consumers into active co-creators.

 

Redefining Brand Engagement: From Consumption to Collaboration

Instead of conventional ads or loyalty points, XooRWA allows brands to issue utility-driven digital assets that offer value to people for promoting, using, and co-building the brand itself. Rooted in a “Brand as Asset” vision, XooRWA’s smart-contract framework guarantees transparent, fair, and value-sharing incentives.

 

Platform Highlights

• Digital Goods Issuance System: Launch digital assets embedded with real-world utilities and privileges.
• Multi-Phase Incentive Model: Blend short-term virality and long-term loyalty through “incentive” and “contract” periods.
• On-Chain Execution + AI Distribution: Smart contracts automate withdrawals with full transparency.
• XooToken Value System: Users can get XooTokens plus redeemable real-world perks for every asset interaction.

 

Real-World Pilot: Cuplore Shared Coffee Stores

Cuplore, a smart coffee chain with 100+ locations, is XooRWA’s first industry partner. Ten pilot stores now integrate XooRWA-enabled digital products, letting customers unlock discounts, promo bonuses, and XooToken incentives, turning everyday coffee runs into collaborative value creation.

 

Xoocity Ecosystem Synergy: Building the Web3 Commercial OS

XooRWA is a pillar of Xoocity: a virtual-physical operating system for digital-native enterprises. Xoocity unites XooRWA with:

• Xoobay (Web3 cross-border e-commerce)
• Xooer (AI assistant)
• XooToken (gives back the value in the form of token)

Incubated by Google Cloud and Hong Kong Science & Technology Park, Xoocity’s integrated stack lets brands tokenize influence, share value with users, and plug into the wider Web3 economy.

 

Official Channels

• Website: https://www.xoorwa.com
• X @XooRWAs
• YouTube @XOOCITY

 

Join the conversation: 

• Telegram Group: https://t.me/XooRWA
• Telegram Channel: https://t.me/XooRWA_Official

 

About XooRWA 

XooRWA, owned by Xoocity Meta Technology Ltd., digitizes and tokenizes brand IP so that it becomes a tradable, revenue-generating asset. With built-in valuation tools and issuance guidance, XooRWA helps brands complete the loop from fundraising and digital-rights issuance to community co-creation and equity financing, lowering the barrier to brand assetization and opening new pathways for growth.

Media Contact

Organization: XOOCITY Meta Technology Ltd

Contact Person: Jay

Website: https://www.xoorwa.com

Email: Send Email

City: Hong Kong

Country:China

Release id:28524

Disclaimer: This press release is for informational purposes only and does not constitute investment, legal, or financial advice. Readers are encouraged to conduct their own research and consult professional advisors before engaging in any platform-related activities.

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